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Absolutely perfect!

5 stars on feefo reviews
I bought this gown as a potential wedding dress for my daughter, who lives in Cape Town. It was a risk, as we are not familiar with your brand, but with your extended return period, the risk was worth taking. The dress fits my daughter as if it was made for her! It is absolutely beautiful, and she will look like a princess on her wedding day. – Lynn

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OUR STORIES

The latest trends, new collections, fashion tips and more.

Women For Women International - #Sheinspiresme Car Boot Sale '25

Amy’s edit this season is a love letter to romantic florals — delicate rose prints, feminine ruffles, and effortless elegance. Photographed in the beautiful Lanesborough Hotel in London, this is the ultimate capsule wardrobe for summer escapes and city staycations.

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Beauty Of Botanicals

Inspired by the vibrant legacy of Victorian artist and explorer Marianne North, the Beauty of Botanicals collection is a joyous celebration of natural wonder and feminine artistry. Drawing from North’s vivid depictions of exotic flora, the collection blossoms with painterly florals, vintage-inspired embroidery and archival craftsmanship.

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SS25 Street Style at Café Royal

Introducing Spring-Summer 25’s most captivating edit, made of exquisite party styles, irresistible minis and effortless printed dresses. We took the collection for a spin to the iconic Hotel Café Royal to bring regal splendour to our latest Street Style Photoshoot.

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How It Works

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Try at home

You will have 40 minutes to try on and style with your wardrobe.

Opt-in for style assistance

Choose to have your Concierge accompany you or return back once you are ready.

You pay, we take away

You will only be charged for the pieces you keep and any returns are taken away.

Try Before You Buy

Try on multiple sizes and styles in the comfort of your home without paying for the pieces upfront.

Try for 5 Days
UK only
Concierge Service
Greater London only

Try on and return pieces within 5 days. 
Choose your preferred delivery method.

How It Works

Choose your pieces

Select Try Before You Buy in cart.

Try at home

Style with your wardrobe and decide what to keep.

Send off any returns

Return via the online portal.

Payment taken

You will be charged for the pieces you keep.

Pieces brought to you by a brand-trained Style Concierge. 
Returns taken away instantly.

How It Works

Choose your pieces

Select Try Before You Buy in cart and pick a 1-hour delivery slot.

Try at home

You will have 40 minutes to try on and style with your wardrobe.

Opt-in for style assistance

Choose to have your Concierge accompany you or return back once you are ready.

You pay, we take away

You will only be charged for the pieces you keep and any returns are taken away.